In our philosophy this data will always remain external to organisations, yet it defines markets and mindsets. Quite the opposite is internal data, which typically originates from structured enterprise resource planning systems.

We recognize the latent processes of metonymy across corporate structures and propose to optimize these processes under the directorship of the so-called Chief Metonymy Officer. The CMO's tasks and responsibilities further streamline the organization's business processes, establish significant cost savings, while firming the grip on external data.

In support of the CMO, we have worked out three methodologies: 'Data Leap', 'Data Banking' and pure play 'Dialog Service Provisioning' (DSP). These methodologies successfully put the corporate structures back in control of external data; the markets and mindsets it defines.